Building Value Through Connected Platforms

Digital experience platforms (DXPs) and marketing technologies (MarTech) hold immense potential for healthcare—but only when they’re integrated, aligned, and activated. At Productive Edge, we help healthcare organizations unlock that potential by making platforms work together around the people they serve.

Most organizations already have tools like Sitecore, Salesforce, and Adobe. What they need is a way to align those platforms with patient and member journeys, integrate them with backend systems like EHRs and CRMs, and enable the marketing and service teams who rely on them.

We focus on:

Connecting DXP, CRM, and content systems to drive personalized engagement
Embedding journey logic and AI-powered insights directly into digital workflows
Supporting omnichannel strategies across service, marketing, and access
Accelerating execution without losing sight of governance, compliance, or scale

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SOLUTION

Platform Strategy and Architecture

We design future-ready platform strategies that align with your organizational goals—ensuring scalability, interoperability, and performance from day one.

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SOLUTION

Custom Implementation and Integration

Our teams tailor and extend leading platforms like Sitecore, Adobe, and Salesforce to fit healthcare’s unique data, compliance, and workflow requirements

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SOLUTION

Omnichannel Campaign Enablement

We empower marketing and service teams with connected systems and repeatable processes so you can launch faster, scale outreach, and continuously improve.

Solutions

Compliance and Security

Our solutions are built with security and compliance at the core to help you engage patients and members without compromising on privacy, so every campaign meets the highest regulatory and ethical standards.

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Patient and Member Engagement Integrations

Connect CDPs, DXPs, and CRMs to deliver context-aware, real-time personalization that drives engagement across the entire healthcare journey.

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Analytics and Performance Optimization

From first click to follow-up, we give you the tools and insights to measure what matters, identify friction points, and optimize for meaningful outcomes.