A Quick Guide to The Sitecore CDP

The evolution of the CDP

The Customer Data Platform (CDP) has established itself as a critical tool in the modern tech stack.

It’s one place to collect and organize all your data — giving your business a clear and comprehensive understanding of every customer.

But as the demands on marketing and product teams have grown to deliver standout digital experiences, so too have the demands on the CDP.

Enter the Sitecore CDP.